Crafting Design Experiences People Feel
I create thoughtful brand experiences, illustration systems, and integrated campaigns that connect products to people through story, craftsmanship, and everyday adventure.
Art Director • Brand Designer • Visual Storyteller
“I am trying to make other people recognize something of themselves…”
— Cindy Sherman
Areas of Expertise
Creative Direction
Brand Systems
Print Media Design and Production
Email Design and CRM Management
Website Design
UX and UI Design
Point of Sale Design
Packaging Design
Illustration
Environmental graphics
Featured Case Study
I thrive at the intersection of strategy and craft.
I enjoy partnering with marketers, writers, product teams, photographers, and production partners to build cohesive brand experiences—from early concept through final execution. Whether developing campaign ideas, refining visual systems, or preparing production-ready artwork, I believe the strongest creative comes from thoughtful collaboration and a thorough process.
Research. Gain insight into client’s challenges, goals, and preferences. Research competitive environment and target market personas.
Define. Spell out the client vision and positioning as well as scope and project requirements. Define contract terms.
Iteration. Concept and versioning in collaboration with team. Review with internal stakeholders. Prepare presentation for client review.
Review. Present and gain feedback from the client regarding any design direction and changes. Number of review rounds are defined in contract.
Refine. Fine tune the chosen direction(s) with client feedback. This may return for client review or move foward for final approval.
Launch. Following final approval, all assets will be given a thorough review prior to finalizing. The project is launched with continued client support as contracted. Working files will be packaged and forwarded to the client or stored.
“Every company looking for an Art Director that is not only accomplished, but extremely humble and willing to give everything to produce the best possible product for the client, should look no further than Susan. She was a pleasure to work with and would have an immediate impact wherever she goes.”
Bryan Larking
The Creative Department
“Susan is in a league of her own. Her passion for design, professionalism and positive attitude are only the tip of the iceberg. She is a hard worker who, time after time, reinvents herself artistically and would be a great addition to any team.”
Adrianne Miller
Marketing Director, PADI
“In my 20+ years of marketing and advertising, not only is Susan one of the most talented art directors that I have ever worked with, but she is also one of the most helpful. She takes great pride in her work, plus her clients and co-workers absolutely love her. Susan would be a definite asset to any creative team!”
Rik McDonald
Senior Copywriter
Let’s Chat.
Wanna create SuPer inspiring work together? Feel free to leave me a message via the form, or you can get a hold of me at susanperrymanson@gmail.com